888 has launched 888sport.com and sports betting website that will cater to customers in the UK, Sweden, Germany, Spain and Denmark.
"888.com’s entrance into the sports betting market represents a significant milestone in the progression of our diversified, multi-channel strategy to grow customer reach and appeal globally," said 888's brand marketing director, Matt Robinson.
"Sports sponsorship has always been a significant part of 888.com’s marketing strategy and now that we are offering clients an opportunity to bet on activities like football and snooker, we will be looking to offer plenty of markets on Seville FC games and 888.com World Snooker Championship matches in the coming months."