The poker world has been abuzz with the recent announcement that poker celebrity and professional Joe Sebok has signed a sponsorship agreement with Ultimate Bet Online Poker Site. Ther eason for this is that Joe Sebok is one of the leading faces of the entire poker industry who has built a grand image of integrity and the fact that he has continually refused many sponsorship offers. Basically, he never sold out for a few marketing dollars.
Ultimate Bet Poker, however, has been recently reeling itself out of the recent scandal that had erupted and had to find a new poker player to represent the site. Solution to it all? Find a nice face to represent the site and pay them lots of money to move to the other side of the fence.
Sebok himself has told the media that he plans to maintain his integrity, but the world already thinks he has sold his name to the highest bidder. So what is it that he now stands for? Build yourself so you can make a lot of cash out of it? or build yourself so that you actually stand for a point and social integrity?