Betfred Backing World Snooker Championship 09 Apr 09
For the next four years, Betfred will have snooker on the mind.
The indie betting brand has announced that it will be the title sponsor of the World Snooker Championship.
"The sport's most prestigious tournament will now be known as the Betfred.com World Snooker Championship," Betfred said in a release.
"It’s always been an ambition of mine to sponsor a World Championship and this is a competition with so much history," explained Betfred boss Fred Done.
"When it comes to snooker this is the pinnacle of the sport and I look forward to watching the world’s greatest 32 players."