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Calvin Ayre And Bodog's European Vacation
by Karl Yu, WinnerOnline
4 September, 2007

FEATURES

Continued from page 3

“With that being said, we’re already heavy into the developmental and testing stages of a few variations of blackjack, slots and video poker all of which are compatible on over 100 different mobile devices.”

Ayre didn’t build his empire by being complacent. Although the Euro expansion has required a lot of effort, Bodog does have other plans for expansion.

“To some degree we have already started expanding beyond Europe,” Ayre said.

“Our branding campaigns reach all areas of the globe due to the fact that we have so many different levels of distribution.”

“Whether it’s a Bodog Fight sponsored event in Japan or a Bodog Music artist performing at a festival in South America, the visibility of the our brand is rarely a matter of concern.”

“Beyond our gaming properties, the multitude of Bodog branded entertainment channels has allowed our customer base to grow to include everyone from die-hard sports fans to recreational gamblers to pop culture junkies, which seems to be a pretty universal demographic.”

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