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“Whether it is playing a few hands in our world-renown poker rooms and casino; making a wager on a big game; watching a pair of prized Mixed Martial Arts fighters duke it out, or simply looking at beautiful women and listening to great music, Bodog Entertainment has it all.”

But this isn’t the nomads entering North America because of the Bering land bridge; Bodog will have to contend with the likes of Ladbrokes, William Hill and a number of other online gambling companies.

Ayre doesn’t seem deterred, in fact they’ve been preparing a lot longer than people would expect.

“There are a fair amount of similarities between North America and Europe, but also a fair share of characteristics that distinguish one from the other, all of which we took into consideration and researched prior to officially making our next move,” he explained.

“The preparation for expansion into Europe, and globally for that matter, was embedded in our growth model very early on.”

“Because of this we’ve been able to sidestep a great deal of the trial and error expected in a new market and drastically reduced the amount of time it takes to become a full fledged competitor.”

“You could say having Bodog Music offices located throughout the continent for many years could be seen as somewhat of a precursor to our expansion into Europe.”

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