SOURCE: www.wirelessdevnet.com

Bet2Go has today announced plans to add Better, the UK’s newest name in betting to its already impressive list of bookmakers. The deal will see Better becoming available to Bet2Go’s growing number of online and mobile users.

Transforming how, when and why we bet, Bet2Go allows users to compare odds, place bets and manage their bookmaker account online or on the move via their mobile handset.

Founded in 2001, Bet2Go has quickly become the UK’s most successful mobile and online odds comparison and sports betting applications.

Committed to delivering better odds, better offers and better concessions; launched in 2005 Better has fast set about transforming the marketplace through the latest cutting edge technology and high levels of customer service.

This latest move will see Better joining Ladbrokes, Sportingbet, Paddy Power, Victor Chandler and Blue Square as the sixth major bookmaker to be made available through the Bet2Go platform.

Bet2Go’s unique single registration process enables users to register only once before placing bets with any one of the listed bookmakers. Available online at www.bet2go.com and to all UK mobile users via WAP and downloadable Java application by simply texting bet to 60602. Bet2Go provides a free, simple, easy to navigate, fast and secure service.

Udi Jacobi, VP Sales & Marketing at Cellectivity, Bet2Go’s parent company, commented, “This is fantastic news for all our users, Better is an exciting new bookmaker with an impressive commitment to quality, not only does this improve what we as Bet2Go offer our users, but further demonstrates our ongoing efforts to provide the very best in online and mobile sports betting.”

Matt Prendergast, Head of Online Marketing at Better agreed adding, “Our simple mission is to make every aspect of the customer experience a better one, by joining forces with Bet2Go we believe we can significantly enhance our potential reach and of course the user experience.”