In a collaboration sure to rock the arena, King Solomon's Casino, one of the world's largest online gaming destinations, today announced a sponsorship agreement with Ultimate Fighting Championship's Triple-Crown winner Dan "The Beast" Severn. The in-your-face campaign -- a literal fact of life for Severn's opponents -- commences next month at the King of the Cage: Sudden Impact fighting championship, and will feature the URL of King Solomon's Casino (www.kscasino.com) on the fists and back of the sport's most feared fighter.

"Our sponsorship of Dan Severn marks a new era in the marketing activities of King Solomon's Casino and is a direct result of our growth as well as our continued efforts to reward our customers with one-of-a-kind incentives," said Dominic Mansour, marketing consultant for King Solomon's Casino. "The pugilistic arts have a long association with the gaming world and we feel this promotion will be an ideal vehicle with which to create a memorable impression with our audience."

As part of a larger overarching campaign, King Solomon's will also be giving away VIP tickets to the closed-fist, full-contact event. Two lucky winners will receive ring-side seats, round-trip airfare and a three-night stay in a five-star hotel to watch Dan Severn compete live in the no-holds-barred tournament. King Solomon's players and guests can enter the giveaway for free on the casino's home page located at www.kscasino.com.

King of the Cage: Sudden Impact will be held on November 1 at the Silver Legacy Resort Casino in Reno, Nevada. The event will be carried live on pay-per-view starting at 9:00 PM EST, and also available via DirecTV, The Dish Network, TVN, Bell Express Vu, and Viewer's Choice.