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News
Boss Signs Licensee, Develops Language Options
26 November 2001

PRESS RELEASE

Boss Media - Boss Media announces that the company has signed an agreement with Elcasino.com NV. This Internet casino will be launched with English and Spanish language versions to attract people especially in South America among others. Elcasino.com has previous experience in the fields of radio and newspaper publishing. The casino is expected to be up and running in the beginning of 2002.

This license sale is Boss Media's first contract with a South American operator. Peter Bertilsson, CEO of Boss Media says, "South America is a new market with a big potential where the common language is a drive to reach players fast."

Furthermore, Boss Media has delivered new language versions to its software clients. Atlantic Casino and Dr. Ho will now have access to versions in Mandarin and Cantonese. Both companies are successful in the Asian market and have now decided to offer their gaming customers the opportunity to choose another language when they download the software.

Boss Media now has licensed casinos offering English, German, Swedish, Mandarin and Cantonese casino options, and soon Spanish, Portuguese, French and Italian language casinos will also be offered.

"Asia is a very important market and Mandarin and Cantonese is the most important languages there," said Bertilsson. He added, "Offering different language versions is another way of penetrating a local market. We have noticed that licensees have had success when they have chosen to launch an Internet casino in another language in the market where they have the closest ties."

The Boss Media Group is a leading provider of solutions for casino operations on the Internet. Potential licensees are offered a selection of customized client-server systems, an integrated payment system, and the maintenance and administration services necessary for the successful running of an Internet casino.

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