Casino software provider CryptoLogic announced today that it has introduced multi-currency wagering capabilities to it U.K. licensee, William Hill.

The new technology enables players to place bets in their choice of currency, meaning they will now be able to wager in pound sterling as well as U.S. dollars. The addition of the multi-currency feature is expected to attract new players, as well improve service for existing customers.

In a company press release, CryptoLogic president and CEO, Jean Noelting noted, "By giving William Hill clients enhanced choice and convenience, CryptoLogic is improving the ease-of-use for users in Europe and around the world."

Noelting went on to note that "The addition of pound sterling functionality will appeal to this major licensee's strong U.K. player base and supports CryptoLogic's focus in the burgeoning European market. This is the latest step in CryptoLogic's global commitment to make Internet wagering a simpler and more pleasant experience and is in keeping with our continued international expansion."

Not surprisingly, the new feature is already proving to be popular with online gamblers. Traffic to the site has increased noticeably, and one player has won a £50,500 jackpot.

The addition of the multi-currency feature will undoubtedly consolidate William Hill's status as the premier U.K. bookmaker in both online and offline betting arenas.

William Hill now accepts pound sterling wagers at the site WilliamHillCasino.com.

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