Online gambling company Ladbrokes has formed a partnership with French TV giant Canal+ in a bid to take on the newly expanded French online gambling market. The partnership is set to launch their online gambling site later this year and is currently being reviewed by the French government before approval. The partnership’s website will provide both casino games and sports betting which threatens the local sports betting companies.

Canal+ is the leading pay tv provider in France and has a name synonymous with sports betting. Canal’s media channels and experience of operating in the French market means that Ladbrokes has a major foothold in the French gambling market which only recently has been deregulated to allow foreign providers to enter the market on partnership with local companies.

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