SOURCE: Business Wire

(Los Angeles, CA) – Traffic Marketplace, a leading online advertising network and a unit of Connexus Corporation, today announced a strategic and exclusive purchasing arrangement with PartyGaming Plc, the world’s largest publicly-listed online gaming company. The arrangement enables Traffic Marketplace to serve as the exclusive advertising network to resell advertising and sponsorship opportunities on the U.S.-facing versions of PartyPoker.com, one of the world’s largest online poker rooms, and PartyPoker.net, the world’s largest online poker school, to advertisers on the Traffic Marketplace network.

PartyPoker.com and PartyPoker.net provide “play for fun” games to players in the U.S. Neither accepts any wagers for real money games or deposits from customers located in the U.S.

“PartyPoker provides a tremendous opportunity for Traffic Marketplace advertisers to reach a highly-coveted demographic — young, affluent, entertainment-seeking consumers — in a uniquely captive user experience,” said Calvin Lui, President of Traffic Marketplace and COO of parent company Connexus. “The addition of PartyPoker.com and PartyPoker.net furthers our network’s reach and enhances our rich audience profiles.”

PartyPoker.com and PartyPoker.net inventory is now available to Traffic Marketplace advertisers. In addition to display banners, Traffic Marketplace and PartyPoker.com and PartyPoker.net will collaborate to create custom advergaming solutions and sponsorships throughout the PartyPoker experience. Unique advertising opportunities include branded poker table tops and custom characters representing card dealers in games.

According to comScore Media Metrix, Traffic Marketplace reached 108 million unique users, or 61 percent of the U.S. Internet audience in April 2007.