PRESS RELEASE

SOURCE: Boss Media

VAXJO, Sweden -- Boss Media has signed a contract with the company bet365 Limited (http://www.bet365.com). The company is the Internet and telephone- betting division of bet365 Group Limited, a bookmaker with many years of experience in the highly regulated U.K. gaming environment.

The system will be delivered with three different language versions, Spanish, English and Cantonese. Bet365 will also use its own payment system and player support, since the casino system will be integrated with the company's sportsbook.

Peter Bertilsson, CEO and President of Boss Media, said: ``This is another contract with a big sportsbook operator. We've seen high demand from these operators to add an Internet casino to their sportsbook, since the conversion rate of players is high,'' added Mr. Bertilsson.

John Coates, Chief Executive of bet365 Group Limited said: ``We are delighted to sign this deal with Boss Media and we are looking forward to making this excellent product available to all our sportsbook customers.''

Bet365 Group Limited is one of the U.K.'s largest independent betting and gaming groups. Bet365 operates a 24-hour a day international call center and Internet sportsbook for clients from over 100 countries. The group also operates the Provincial bet365 chain of licensed betting shops.

Bet365 recently announced that it had entered into a long-term exclusive agreement with Premium TV to provide a fixed odds betting product and casino service across PTV's platform of 78 official football club websites.

Examples of sportsbook operators which Boss Media has in its portfolio include Victor Chandler Group, Sportingbet.com PLC - the largest Internet sportsbook - and now also bet365 Limited.

The Boss Media Group is one of the world's leading suppliers of digitally distributed gaming entertainment. Potential licensees are offered a customized client-server system, an integrated payment system and the maintenance and administration services necessary for the successful operation of the licensed gaming system. Boss Media AB (publ) is a publicly traded company listed on the Stockholm Stock Exchange's O-list (Attract 40). More information about Boss Media can be viewed on the company's website http://www.bossmedia.se