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Ascot Favorites' Losses Boost Paddy Power, Ladbrokes
by Louisa Nesbitt and Amy Wilson
5 July, 2007

NEWS

SOURCE: Bloomberg

Unlucky gamblers at Britain's Royal Ascot horse races helped Irish bookmaker Paddy Power Plc raise its profit forecast, and analysts say favorites that came up short may have boosted phone-betting earnings for Ladbrokes Plc.

Paddy Power benefited when popular horses such as George Washington lost their races at Ascot last month, Chief Executive Officer Patrick Kennedy said in an interview today. Ladbrokes, the world's biggest publicly traded gaming company, said telephone earnings jumped 45 million pounds ($91 million) in the first half, with the largest bets increasing ``significantly.''

``Big punters have lost heavily on recent sporting events, most probably the Royal Ascot festival,'' Matthew Gerard, an analyst at Investec Securities in London, said of Ladbrokes' phone-betting profit in a note to investors. ``Volumes from high- roller customers have increased.'' He rates the shares ``hold.''

Five bettors wagered 50,000 pounds ($101,000) each on favorite Scorpion to win the Hardwicke Stakes on June 23, Ascot's final day, the Racing Post reported, without saying where it got the information. Scorpion finished second, half a length behind Maraahel. Dublin-based Paddy Power said earlier this year that its earnings were boosted when underdogs won England's Grand National and Cheltenham horse races.

Some 52 bets of 1,000 pounds or more were recorded on George Washington to win the Queen Anne Stakes on Royal Ascot's first day, the biggest of which was 50,000 pounds, according to http://www.sportinglife.com. The horse finished fourth.

Profit Forecasts

Paddy Power said in a statement today that operating profit before one-time gains and losses will climb about 36 percent to 62 million euros ($84.6 million) in 2007, compared with an earlier forecast of 58 million euros.

Paddy Power stock fell 7 cents, or 0.3 percent, to 22.78 euros in Dublin, erasing a gain of as much as 2.2 percent. The stock has climbed 51 percent this year, raising the company's market value to about 1.1 billion euros.

Ladbrokes declined to specify Ascot's effect on earnings for the first half, which ended on June 30. Sales and profit at businesses besides phone betting met Ladbrokes' forecasts for the half, the Harrow, England-based company said in a statement.

The shares slipped 5 pence, or 1.1 percent, to 437 pence in London as the company said its U.K. betting shops faced "challenging conditions" in the period.

Last year, Ladbrokes reported operating profit from phone betting of 16.6 million pounds in the first half. The company said in May that profit in the first four months of the year fell 10 percent as its "high rolling" clients were making fewer bets at the time.

Ladbrokes will report first-half results on Aug. 9. Paddy Power is scheduled to report earnings for the same period on Sept. 4.

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