PRESS RELEASE

SOURCE: Ultimate Bet

KAHNAWAKE, Canada, July 30 /PRNewswire/ -- UltimateBet.com(TM), the premier online poker site, has joined The World Poker Tour to help bring poker to a mainstream television audience. Played by over 50 million Americans, the nation's most popular card game is poised to become the next major mainstream sport on television. The World Poker Tour will be the first regularly scheduled televised series of poker events in history, with production values equivalent to network sports programming. The season will consist of thirteen nationally televised poker events filmed in casinos around the world, from Los Angeles to Paris, where finalists compete for multi-million dollar prize pools.

As a charter member of The World Poker Tour, UltimateBet is hosting a unique event by combining online and land-based play to create a distinctive poker experience. Players will first qualify online at UltimateBet for one of 86 free trips to Aruba for their Ultimate Poker Classic's $100,000 main event, which will be played and filmed for national television. Several world-class poker players have also accepted UltimateBet's invitation to play in the UltimateBet Pro Celebrity Invitational in Aruba. The winner of the Pro Invitational will play the winner of the Ultimate Poker Classic $100,000 main event, which will pit amateur vs. professional in a situation most amateur poker players will only dream about: going heads up against one of the world's best!

"We are extremely pleased to have UltimateBet.com join us as one of our Charter Member events," said Steve Lipscomb, CEO of the World Poker Tour. "With their unique David and Goliath format pitting the little player against the pros, UltimateBet's tournament provides an exciting and dramatic twist for our television audience."

UltimateBet and its parent company, eWorld Holdings, are focused on providing a worldwide community of skill game players with exciting and secure environments in which they can interact. The WPT is a joint venture between Chief Executive Officer Steven Lipscomb, an accomplished television creator and award-winning filmmaker, and Lakes Gaming, Inc., whose founder and Chief Executive Officer, Lyle Berman, is a world-renowned poker player and accomplished business man.