Most casinos use web addresses based on card combinations or catchy names, but very few use numeric domains. One exception is 888.com.
888.com isn't a new casino, however. It's one of the domain names used by casino giant Casino on Net.
Casino on Net, established in 1996, is one of the grandfathers of online gaming. Since that time, millions of players have downloaded their top-notch casino package, which includes Blackjack, Video Poker, Roulette, Slots, Craps and Baccarat.
But why use the 888.com domain as well as CasinoOnNet.com (and Casino-On-Net.com)? There are two reasons.
First, the number eight is considered lucky in Chinese culture and is highly sought after in phone numbers, addresses, and bank account numbers. It foreshadows prosperity and brings added confidence. The phonetic sound of eight in the Cantonese and Mandarin languages is also similar to the word for prosperity.
Eight can even be worth money to people who get their hands on it. License plates in Hong Kong with an eight in them can sell for hundreds of thousands of dollars.
Telephone area codes with eight in them are also very popular with the Chinese community. Monterey Bay, California uses the 818 area code, and is the only city in the continental U.S. with an Asian majority.
Not every Chinese person believes that eight is a symbol of good luck, but Chinese gamblers certainly do. And Casino on Net is counting on the 888.com domain to attract them to the casino.
The other reason why this domain was created is a little more obvious, and maybe more relevant, for the rest of the online gambling community. 888.com is easy to remember and easy to spell.
Casino on Net offers players a choice of free-play or real money games, as well as a 20% sign-up bonus. The casino features reviewed payouts from PricewaterhouseCoopers, 24/7 technical and customer support, prompt cash-out, and one of the best reputations in the online casino business.
Back to Top
Digg
Del.icio.us
Reddit
StumbleUpon
