How'd you like to play a few hands of blackjack on your cell phone while waiting for the bus? Sweden's Net Entertainment, developer of online casino CasinoDomain, will soon be launching wireless casino games for WAP (wireless application protocol) phones. The first WAP phones have already hit the market.

"You can imagine that you play your favorite game on CasinoDomain, say blackjack, at home on Sunday evening," begins Douglas Roos, Net Entertainment's CEO. "On Monday during your lunch break you login and play some more. Then in the afternoon you are on your way to the airport but your taxi encounters traffic problems. Then you can play blackjack on your cell phone. You just login to CasinoDomain exactly the same way as you do on your computer."

Before you can play you'll need a cell phone that supports WAP and you need a WAP Gateway to call. When you have that you just enter the URL the same way as you do on your computer. Anyone who is a member of CasinoDomain or any other casino that Net Entertainment has developed will be able to play the new wireless casino games.

Net Entertainment is focusing this new technology on the European market. "For a change the US is behind," says Roos. "The mobile telephone penetration in Europe is enormous and the reason for that is that we have only one standard, GSM, whereas in the US there are a number of competing standards."

"Today the telephones only allow a transmission speed of 9.6 kbit/sec but in a few months we will have a technique that allows transmission speeds of 150 kbit/sec," says Roos. Then we are talking real speed and real wireless access."

Net Entertainment is owned by two companies: one of Northern Europe's largest media groups, Kinnevik, and by Cherry, Scandinavia's most renowned gaming company. Both companies are traded on the stock exchanges in Stockholm, Sweden.