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Boss Media Board Recommends Increased Offer From GEMed AB
13 February, 2008

NEWS

SOURCE: Press Release

1. Background

This statement is made by the Board of Directors* in Boss Media AB (publ) ("Boss Media") in accordance with section II.14 in the OMX Nordic Exchange Stockholm AB's Rules Regarding Takeover Offers (the "Takeover Rules").

At the end of 2007 the Board of Directors in Boss Media was contacted by a number of parties indicating an interest in acquiring 100 percent of the shares in Boss Media.

The Board of Directors considered the indications of interest to be serious and of interest to Boss Media's shareholders.

The Board of Directors therefore decided to establish a process to give access to a limited number of parties to conduct a limited due diligence and to meet with the Boss Media management.

The purpose of the process has been to ensure that the potential offerors are treated equally and that the shareholders of Boss Media receive the best price possible.

GEMed AB ("GEMed") on 1 February 2008 announced a public cash offer to the shareholders in Boss Media to tender all outstanding shares in Boss Media to GEMed (the "Offer"). GEMed offers SEK 19 in cash per share in Boss Media.

The offer document containing the Offer was made public on 5 February 2008 (the "Offer Document").

GEMed has on 13 February 2008 through a press release (the "Press Release") announced that the Offer is increased to SEK 25 per Boss Media share in cash consideration.

According to the Offer Document GEMed is indirectly jointly-owned by GTECH Corporation ("GTECH") and Medströms AB ("Medströms"). GTECH owns approximately 87.5 percent and Medströms approximately 12.5 percent of GEMed.

The acceptance period for the Offer is 7 - 27 February 2008.

The Offer is, amongst other conditions, conditional upon being accepted to the extent that GEMed becomes the owner of more than 90 percent of the total number of shares in Boss Media.

Please see the Offer Document and the Press Release for more details regarding the Offer.

Continued

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