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CryptoLogic Slings Spidey Into Slot Form
by Karl Yu, WinnerOnline
7 December, 2007

FEATURES

Maybe old habits die hard, maybe it’s the track record between the two, maybe they think that “if it ain’t broke, don’t fix it”, but Marvel Entertainment and CryptoLogic are once again teaming up to bring comic book characters to online casino life.

The X-Men, Incredible Hulk, Iron Man and Ghost Rider are only some of the Marvel heroes that have found new life in casino game form and with the popularity of comic books and online slots you can add five more.

While the X-Men and the Hulk are easily recognizable characters, CryptoLogic gained the rights to create new slots for not only the Fantastic Four; Mr. Fantastic, Human Torch, Invisible Woman and Thing, but for Marvel’s flagship character—Spider-Man.

With the Spider-Man 3 movie grossing a reported $336.5 million over the summer months and brisk sales and rentals upon the DVD release in late October/early November Crypto potentially has a hot commodity in its hands.

The fact that one of the new slots will feature Marvel’s famed Wall Crawler should increase the number of players that give the game a spin.

“Definitely,” said Crypto’s Marketing and Product Management VP when queried about whether Spidey’s iconic status would contribute to the just released slot’s popularity.

“There’s brand equity behind Spider-Man [that’s] massive.”

Continued

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