SOURCE: www.finanztreff.de

(London, England) — Online bookmaker JAXX UK, a 100 percent subsidiary of FLUXX AG, has boosted its presence in the UK market with a deal to become LYCOS UK's exclusive betting and gaming partner.

The two-year deal with the leading web portal is the second major online partnership that JAXX has made as it seeks to build its presence in the UK.

The performance and revenue-share deal is an ideal partnership as the typical LYCOS user is a web-savvy 18 to 35-year-old professional with an interest in sport and current affairs, corresponding perfectly with the JAXX target market.

JAXX will become an integrated partner of Lycos Network Europe, which represents 10.8 million users per month in the UK. The co-branded betting site will be available exclusively to users of the LYCOS.co.uk.

"The LYCOS product range has been developed specifically to gather communities of users together around exciting services that are presented in a simple, appealing and entertaining way, so we felt that the JAXX model was a perfect complement to our in-house offerings," says Roland Schaber, Managing Sales Director of Lycos UK.

"The user-friendly interface and strong emphasis on customer service, combined with a strong range of betting and gaming products, will appeal strongly to our regular users."

The LYCOS deal is a major coup for JAXX, which launched in the UK in September. The company is a division of German lottery and gaming group FLUXX AG, which is currently pursuing an ambitious international expansion programme under the JAXX and MyBet brands.

"LYCOS is a high profile brand in the internet community and this deal provides a significant boost to the reach of our brand," says Mark Irvine, Managing Director of JAXX UK.

"We have an established track record of building successful third party partnerships in Germany and this is a strategy we are actively exploring to build partnerships and presence in the UK."

JAXX UK is operated by a dedicated London-based team, including traders, marketers and affiliate managers, while existing teams in Malta and Germany will provide customer support.