SOURCE: Press Release

888, one of the world's most popular online gaming entertainment companies, has today entered into a new partnership with Kamay Holdings Ltd ('Kamay'), operating Casino and Poker under various brands and powered by 888.com. This new offering will launch in the beginning of January 2008.

This new partnership is another milestone in the execution of the 888 white label strategy that has so far successfully leveraged its existing infrastructure to boost its business in different target markets.

Based on its robust infrastructure 888 has already established itself as a significant player in the online gaming white label market with successful introduction of www.rileyspoker.com in the UK and www.towertorneos.com in Latin America.

Kamay is led by a team of industry veterans, with a track record of customer recruitment and traffic generation. Kamay will be focusing on the rapidly growing markets in Europe, leveraging its online marketing expertise with the added value that the 888.com platform provides.

Gigi Levy, CEO at 888 commented:

"As part of our vision and action to gain dominant market share in growing markets, we are implementing our white-labelling strategy, which enables us to achieve quick growth in parallel to 888's robust organic growth in those markets."

"The agreement is a further progression of 888's diversified, multi-channel strategy to grow our customer reach and appeal globally."