Swedish software developer Net Entertainment NE AB launched Cherry Casino (www.cherrycasino.com) this week rolling out their new InstaPlay technology. The company says the new feature "will revolutionize the no-download Java gaming experience and catapult online gaming into the next century."

Net Entertainment created InstaPlay in an effort to combine the advantages of downloadable casino software with the advantages of a Java casino. Instead of waiting for the Java games to download into the browser each time you go to the site, InstaPlay allows your browser to automatically recall the game and load it nearly instantaneously.

"InstaPlay effectively allows a user to play the games they desire immediately and without occupying much of the computer’s hard drive or disk space," says a Net Entertainment press release. "The freedom that follows with this technology will change the way Java games are delivered and negate the benefits of downloading 15 MB of entertainment software onto the consumer’s home PC."

Downloadable casino software can take up to 45 minutes to download, but allows you to play the games at a moment’s notice. Java games don’t require any space on your hard drive, but usually take a considerably longer time to initialize each time you want to play. InstaPlay does not need to be downloaded; it installs automatically once the user indicates he or she wants this feature and allows the initialization of the Java games to occur within seconds.

All of Cherry Casino’s games will carry the InstaPlay option. The selection of games on Cherry Casino includes blackjack, roulette, slots, video poker, keno, scratch tickets, pull tabs, and a stylized horse racing game.

CherryCasino.com is licensed to operate as an Internet casino by the country of Costa Rica.