Even though the UK takes a significantly more lenient online gambling stance than some, it doesn't mean gaming companies are allowed to run wild and free.

This after news came down that the UK's Advertising Standards Authority (ASA) has banned advertisements from InterCasino and Paddy Power.

The ad from Paddy Power featured, as Reuters reports, " . . . a dwarf in a limousine flanked by two beautiful women, smoking a cigar and holding up a champagne glass. A strapline accompanying the advert said: 'Who says you can't make money being short?' "

"We concluded the ad suggested this man's 'shortcoming' had been overcome by the wealth he had acquired through gambling and therefore that the ad implied gambling was a way to improve self-esteem or gain recognition or admiration," the ASA stated in their ruling.

"We concluded the ad was irresponsible."

The ad from InterCasino was said to depict wacky antics including short people dressed as dice rolling down a hill.

The ASA said the InterCasino ad was "juvenile" and thus could potentially appeal to children, a violation of the UK's Gambling Act.

Paddy Power defended its ad campaign saying that it was merely a re-enactment of the 1987 Charlie Sheen and Michael Douglas flick Wall Street.

InterCasino cited Benny Hill and Charlie Chaplin as the inspirations for its campaign and said it was not intended to appeal to children in any way.

This isn't the first time Paddy Power has been had been under fire from the ASA for questionable advertisements.

A previous campaign that featured Jesus behind a stack of poker chips was pulled a few years ago.