Already with deals with Milwaukee's Best Light, the World Series of Poker has announced a new presenting sponsor.

The WSOP has announced that this year's event will be known as the "World Series of Poker Presented by Jack Link’s Beef Jerky" as the revered poker tourney has signed a deal with the beef jerky company.

"Jack Link’s has agreed to a multi-year deal which begins at the 40th Annual World Series of Poker Presented by Jack Link’s Beef Jerky getting underway at the Rio All-Suite Hotel and Casino on May 26, 2009," read a press release.

"Under terms of the agreement, Jack Link’s will be visible on the tournament floor, including the poker tables, the new Wild Card Café (replacing the No Limit Lounge) and signage throughout the venue. In addition, Jack Link’s is committed to advertising on World Series of Poker telecasts on ESPN. Jack Link’s products will be available for sale throughout the Rio, including the popular poker kitchen."

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