Never afraid to push the limits with its advertisements, Ladbrokes once again goes over the top with its latest TV campaign, which can be viewed above.

Back in early-January, Ladbrokes released its "Quench your thrill buds" campaign which was soundly quashed by the UK's Advertising Standards Authority citing that it "portrayed gambling in a context of toughness, and linked it to excessive risk taking and reckless behaviour."

The recently released campaign features a man playing hide and seek with a giant Sifaka Lemur and concludes with the line, "Don’t hide from thrills, seek them out at Ladbrokes.com."

The commercial was created by ad agency M&C Saatchi and directed by Scott Lyon.