A magazine advertisement by PartyGaming has landed the company in hot water with the UK's Advertising Standards Authority.

According to the ASA's website, "A magazine ad for a gaming website stated 'WARNING! BE CAREFUL WHERE YOU WIN PLAYERS WIN MORE AT PARTYPOKER.' Text in the body copy stated 'Play for a $2m guaranteed prize pool ... find out why more people love to win at PartyPoker.com*.' The asterisk was linked to small print that stated 'Poker Players Research Ltd Opinion Poll, May 08, Sample size 10,000.'"

Someone complained, questioning whether the claims could be substantiated and stating that it could be misleading, the ASA said.

"The ad must not appear again in its current form. We advised PartyGaming to contact the CAP Copy Advice team for guidance with future ads," the ASA concluded.

Full story here.