NEWS
Two big gambling entities will partner up to create a horse racing/online gambling product; 888.com and the Racing Post.
"Under the partnership, 888 will provide the Racing Post with a comprehensive online gaming operation, including its market-leading gaming and back-end software, customer support and payments processing services," said a press release.
"The agreement also encompasses 888's Advanced Marketing capabilities, both on and offline, and the Company will assist the Racing Post in maximising the potential of their online database and growing their existing online gaming operations."
"888's unique position as a leading gaming operator offering Total Gaming Services in the B2B field is a compelling proposition, as many operators need a lot more than just good software in order to maximize their online gaming potential," said Gabi Campos, 888's business to business' (B2B) managing director.
"This agreement continues 888's development as a leading B2B provider and follows on the back of a number of successful partnerships established over the past year."
"This partnership is a crucial part of our overall online strategy giving customers the best content available whilst simultaneously growing revenue," said Mark Renshaw, the Racing Post's head of commercial online.
"We believe that 888's online gaming expertise combined with our trusted brand and loyal customer base will create a major opportunity for both parties."