What's in a name? A lot if you're going to CAP Amsterdam 2009.

"CAP Euro Amsterdam is now The Amsterdam Affiliate Conference and the metamorphosis is much more than a change of name," according to a press release.

"The Amsterdam Affiliate Conference (AAC) has opened its admission policy to encourage new affiliate attendees by opening its doors to all iGaming affiliates, eliminating requirements of CAP Forum membership as a prerequisite for free attendance."

"Likewise, all affiliate programs will be charged the same low rate to exhibit and attend. Extending its open door policy, AAC invites affiliate forums, affiliate portals and affiliate organizations to join the show."