Interactive gaming company NetPlay TV Plc has announced that it has a new brand director as Jonathan Rigby has been appointed to the role.

Previously serving as FCB London's managing director, Rigby "will oversee the brand development and creative output across the NetPlay TV portfolio which currently includes SuperCasino.com, Bingos.com and EuroTelemillions.com," as NetPlay said in a release.

In fact, Rigby has an extensive background in advertising, working with the likes of WCRS, AMV, BBDO and Lowe and also served as a strategy partner with Manchester creative agency LOVE.

"At NetPlay TV we're obsessed with the customer journey and how we can extend lifetime values through better brand loyalty," said NetPlay CEO Martin Higginson said.

"Jonathan is a welcome addition to our team."

"NetPlay TV is right at the forefront of the interactive gaming experience and advances in technology are helping us to realise exciting developments across online, mobile and TV platforms," said Rigby echoing Higginson's enthusiasm.

"I'm delighted to be involved in something so innovative and future-facing."