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888.com Q4 2008 Highlights And KPIs
5 February, 2009

NEWS

888 Holdings Plc released a trade update for the period ending December 31, 2008.

The highlights included:

-Total Operating Income for the 12 months ended 31 December 2008 US$263 million (2007: US$217 million) up 21 percent*

-Net Gaming Revenue for the 12 months ended 31 December 2008 from Emerging Offering US$45 million (2007: US$14 million) up 209 percent

-Net Gaming Revenue from Casino for the 12 months ended 31 December 2008 US$134 million (2007: US$118 million) up 13 percent

-Net Gaming Revenue from Poker for the 12 months ended 31 December 2008 US$76 million (2007: US$81 million) a decline of 6 percent

-24 percent increase in real money registered accounts to 5.8 million as at 31 December 2008

-On track to meet or exceed full year clean EBITDA** market expectations

-Promising B2B pipeline with one white label deal already signed in January focusing on continental Europe

-Poker released in 11 new languages, 888sport launched in one additional language and integration of PayPal to 888's already wide choice of payment methods

Third party games integration continues and reached a total of 22 integrated games

* Percentages in this release are calculated without rounding.
** Before share benefit charges.

Amongst the Key Performance Indicators for the period of the update:

Total Operating Income US$60 million (Q4 2007: US$65 million) a decline of 8 percent compared to Q4 2007, a result of adverse foreign exchange movement with the marked appreciation of the US$ compared to the Sterling and the Euro, challenging trading conditions and an uncertain recessionary economic environment

Net Gaming Revenue from Casino US$29 million (Q4 2007: US$35 million) a decline of 19 percent compared to Q4 2007

Net Gaming Revenue from Poker US$16 million (Q4 2007: US$21 million) a decline of 25 percent compared to Q4 2007

Number of active customers in Casino and Poker 201,119 a decline of 4 percent compared to Q4 2007

NGR per active group customer in Casino and Poker US$223 a decline of 18 percent compared to Q4 2007

Number of active customers in Casino 72,762 a decline of 1 percent compared to Q4 2007

NGR per active Casino customer US$395 a decline of 18 percent compared to Q4 2007

Number of active customers in Poker 158,557 a decline of 7 percent compared to Q4 2007

NGR per active Poker customer US$101 a decline of 19 percent compared to Q4 2007

Net Gaming Revenue from Emerging Offering US$12 million (2007: US$6 million) up 100 percent

For the twelve months ended 31 December 2008:

Total Operating Income for the 12 months ended 31 December 2008 US$263 million (2007: US$217 million) up 21 percent

Net Gaming Revenue from Casino US$134 million (2007: US$118 million) up 13 percent

Net Gaming Revenue from Poker US$76 million (2007: US$81 million) a decline of 6 percent

Net Gaming Revenue from Emerging Offering US$45 million (2007: US$14 million) up 209 percent

24 percent increase in real money registered accounts to 5.8 million as at 31 December 2008

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