NEWS
A new three-year deal will see Mfuse's mobile games available for play on a number of Gala Coral brands, including Gala, Eurobet and Coral.
Initially, the deal will call for Mfuse to provide Gala Coral with mobile sportsbetting solutions with a launch date estimated to come in H1 2009. Other products are expected to launch throughout 2009 through Mfuse's technology.
"The new services will be powered by the Mfuse NOVO Provision and Transact platforms," Mfuse said in a release.
The decision to go with Mfuse was a no-brainer said people from Gala Coral.
"Mfuse were the obvious choice," said Gala's head of New Product Development, Joe Coughlin.
"They are the leaders in this sector by a long way and have shown a commitment to product development that Gala Coral asks of all its suppliers."
Mfuse though that it was only logical to enter into a deal with Gala Coral.
"Gala Coral is a pan-European business which fits well with our strategic direction for 2009," said Mfuse's marketing director Charles Palmer.
"Mfuse already count some of the world’s largest online bookmakers, including Ladbrokes, Bet 365 and William Hill as clients. The addition of Gala Coral with its international reputation, further enhances Mfuse’s reputation in this growing marketplace."